A Trusted Source, Whether Good or Bad
Other than being referred to a business by a family member or friend, Customer Reviews are more trusted than any other source. This list includes TV, Radio, Mailers, Shows, Newspaper, Telemarketing, and several others. Having many positive customer reviews is a great way to allow customers to warm up to your business before they even call.
If you do not have a proactive systematic way to obtain customer reviews, you will be known by the angry 1% of customers no one can please. And you know exactly who we are talking about. Unfortunately, we humans tend to complain more than pass out compliments. So if you are not actively collecting positive customer reviews, negative reviews will catch up to you and adversely impact your business.
Having your customer rave about your business on the Internet is a great way to build trust before they even pick up the phone and call. Stephen Covey in his book, The Speed of Trust, points out how much easier and faster it is to work with customers who trust you. This is true for the sales process as well as the service or product you provide. Positive Customer Reviews builds trust.
Benefits of Positive Customer Reviews
- Build trust with customers before they even call your company.
- Customers have choices. Positive impressions on the Internet will increase revenue.
- In increased trust level leads to more sales.
- With a higher level of customer service, you will experience fewer complaints.
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