Nurture New Leads, Keep Your Customers Coming Back
Perhaps the website visitor who just clicked on your Google ad is not ready to book a lead with your company. These potential customers are researching, kicking the tires, or just not ready to book an appointment. Rainmaker’s customized and fully automated Email Marketing system positions your company to begin building relationships with prospective customers that are not ready for personal contact. So instead of allowing this paid for potential customer to leave so easily, you offer them something that has a lower entry point. In exchange for their e-mail address, you give them a free report on the topic they may find helpful. Some commonly used “Articles” are: Top 10 List, How to Find a Reputable Contractor, Cheat Sheet, Free Reports, and Helpful Hints To Fix It Yourself. Once their e-mail address is captured, you send a sequence of e-mails to warm them up to your company and lead them further along the road to booking an appointment with you.
Why is Email Marketing So Great?
- The average ROI is $45 for every $1 spent
- Segment your audience and focus on their hot buttons
- Allows the customer to warm up to you before they are ready to buy
- 80% of people open their email within 48 hours
- You can track the links the customer opens
- You keep your company name in front of them so when they make a decision, you
are the company of choice.
Have questions or you’d like a further explanation? FREE CONSULTATION and learn how we can help you transform your business and boost lead flow! Fill out the web form to the right or give us a call Mon to Fri from 6:30 AM to 3:00 PM CST (630) 929-7284.