Get Local Exposure
Do you think a consumer looking for a local service necessarily cares what the best businesses are halfway across the country? Probably not. The idea behind Local SEO is deceptively simple.
Look at local search engine marketing this way. Google search results, for example, can be broken up into two different categories; national (organic) results and local results. The organic results are the regular search results that appear below the paid advertisements. These results are calculated using a variety of very technical factors, but basically it boils down to “these are the most ‘popular’ results in America.”
Most popular results in America? A bit oversimplified, I know, but sounds amazing doesn’t it? Who wouldn’t want that kind of prestige in search engine results pages? Well it’s a good thing for sure, but chances are consumers in Southern California aren’t going to care much about your business in Maine. So you can see why it makes sense to allocate more of your time, energy and resources into generating leads locally; it’s where your customers are!
The New Phone Book
By now it shouldn’t be a surprise that the phone book as we know it has ceased to be. These days, consumers are hopping online to find local services. Local search engine optimization is simply one of the ways to position yourself to generate more leads from the internet:
- Increase local visibility by optimizing your local directory listings
- Produce more authoritative results within the local online listings
- Redirection to your website is free unlike paid display advertisements
Have questions or you’d like a further explanation?FREE CONSULTATION and learn how we can help you transform your business and boost lead flow! Fill out the web form to the right or give us a call Mon to Fri from 6:30 AM to 3:00 PM CST (630) 929-7284.